Don't blog about writing.

I've been looking around for blogs to add to the STC Australia Chapter blog roll as part of my strategy for growing our readership[1]. Today, I came across the blog of a social media strategist named Kristen Lamb who specializes in helping writers make money by blogging.

Kristen Lamb wrote a blog post explaining why writers shouldn't write about writing. Her advice to word-slingers is to blog about your interests, and grow your readership by finding people who relate to you personally. Writing about writing limits your audience, and unless you are blogging to establish your own expertise on the subject of writing, you are missing out on a larger group of people who prefer reading to writing.

I have a sneaking suspicion that most technical writers aren't strictly technical writers. Almost all of the technical writers I know and work with are secretly poets, screenwriters, sci-fi fantasy authors; creative types who write procedures so that they and their families can eat.

Do you have a blog, about writing or otherwise? If you introduce yourself and leave  a blurb about your blog URL in the comments, I'll add it to the blog roll.

And maybe you can add us to your blog roll.

[1]Our readership, I suspect, is currently committee members. I have a dream that one day, people I can't even imagine might read this post.